PROJECT TASKS
Logo,
Branding,
Merchandise,
Stationery,
Instagram
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DESCRIPTION
Nawi, Arabic for “willing to” is a wellness summit rooted in intention and personal rhythm. Bringing together clinics, wellbeing brands, gyms, mindful food, and curated talks and workshops, Nawi redefines wellness as a pressure-free, personal journey that is guided by the slogan “At Your Pace.”
The identity is built on fluid, expressive shapes that reflect diversity, movement, and growth. Paired with a custom curved typeface and set against a black backdrop, the brand balances vibrancy with sophistication. The visual system was applied across all touchpoints, from the logo and branding to merchandise and stationery, creating a cohesive and confident presence.
DESCRIPTION
Nawi, Arabic for “willing to” is a wellness summit rooted in intention and p...
Nawi, Arabic for “willing to” is a wellness summit rooted in intention and personal rhythm. Bringing together clinics, wellbeing brands, gyms, mindful food, and curated talks and workshops, Nawi redefines wellness as a pressure-free, personal journey that is guided by the slogan “At Your Pace.”
The identity is built on fluid, expressive shapes that reflect diversity, movement, and growth. Paired with a custom curved typeface and set against a black backdrop, the brand balances vibrancy with sophistication. The visual system was applied across all touchpoints, from the logo and branding to merchandise and stationery, creating a cohesive and confident presence.
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